Driving significant sales growth and elevating customer service as the lady in the red high heels.
Creative, visionary leader who is passionate about encouraging teams to focus on the female perspective in male-dominated industries to increase revenues, drive inclusivity, and optimize the customer experience.
Consultative marketing strategist adept at communicating with employees and C-suite executives to deliver plans that work. Influential professional with a dynamic background who has test driven over 618 vehicles for automotive manufacturers.
Self-motivated speaker and coach with keen business acumen and an entrepreneurial spirit, committed to helping companies, employees, and customers thrive.
Areas of Expertise
2014 – Present
Owner | Business Development Executive | Female Inclusion Specialist
Consult with companies primarily in the automotive industry and utilize the H.E.R. certification program based on a self-written book focused on educating teams in the automotive industry on what women want in an auto buying experience. Facilitate all activities from initial meeting and dealership assessment through training, data analytics reporting, and follow up. Overhaul the customer experience for women to build more inclusive, welcoming environments and deliver unprecedented growth for the target audience to help organizations reach new performance levels.
▪Increased sales to women by 20%, which equated to an average of 5 more sales per month for certified dealerships
▪Created an in-dealership studio display to target women and foster trust, which resulted in a 20% sales increase
▪Delivered presentations both on-site and online to determine eligibility for H.E.R. Certification for Fortune 100 brands
▪Certified various dealerships that are owned by Berkshire Hathaway and generate multi-million-dollar sales metrics
▪Drove cultural shifts that led to more female hires at the dealerships and a shift in attitudes across the workforce
▪Improved CSI scores by 30% at every dealership by championing changes about what women want
▪Provided integral content, including licensed material titled “How to Have Women Buy from You?”
2019 – Present
The Women 360
Lead an organization to assist women in making professional connections, participate in learning opportunities, and prepare to reinvent themselves in the workplace. Plan high impact events, organize bi-monthly classes, secure speakers, and remain active on social media to establish an engaged community of new and seasoned entrepreneurs.
▪Started the group with a Facebook private membership and secured 3,000 members in 11 months
▪Organized the first event with 300 attendees at a helicopter hangar with high-profile keynote speakers
▪Selected a nonprofit organization to receive a percentage of the revenues generated at each event
▪Attracted businesses sponsors who understood that women are both decision makers and a key target audience
▪Designed and launched mastermind classes, videos, lunch and learns, and virtual happy hour networking sessions
▪Created “Heels, Horsepower, and HERoes” fundraising events at auto dealerships and auto-related businesses, and leveraged The Women 360 network to drive attendance and awareness
President | Founder
Droz Marketing and Productions
Launched and led a marketing agency to drive sales and customer service delivery. Directed all operational functions, including client relationship management, strategic planning, and multi-channel campaign development. Innovated and implemented creative marketing plans and initiatives to optimize brand awareness, boost engagement, and inspire consumers to take action.
▪Built a diverse clientele that spanned the automotive, restaurant, professional sports, and nonprofit industries
▪Wrote and produced over 200 TV commercials, as well as radio, print, digital, and social media content
▪Created the first full-service Hispanic Department within a dealer group for Nissan, increasing Latino purchases by 25%
▪Secured a dealership pointe from a manufacturer, which was valued at millions of dollars for the client
▪Established “Fast Lane Car Buying” to expedite auto sales from 6 hours to 1.5 hours, enhancing speed and service
▪Directed advertising, marketing, event planning, and media for a six-dealership group owed by Berkshire Hathaway
▪Rebranded one company with new tag lines, engaging videos, and an overhauled website to increase competitiveness, which resulted in top line growth and eventual sale to Rubbermaid, a subsidiary of a Fortune 500 company
Gigi's Playhouse Phoenix
This event benefits GiGi's Playhouse Phoenix and their mission to increase positive awareness of Down syndrome through national campaigns, educational programs, and by empowering individuals with Down syndrome, their families and the community.
Fresh Start Women's Foundation
Fresh Start Women's Foundation provides education, resources and support for women to positively transform their lives and strengthen our community.
Driven women Event - Porsche North Scottsdale
Working with auto dealers and manufacturers on joint events to entertain, inform and give back to the community.
Telling the story of your business, non-profit or personal marketing through branding.
Helping career men and women or small business owners who struggle with networking, public speaking and finding new clients.
Act as a consultant on established boards or start-ups.
Community Leadership & Involvement
NY Auto Museum ▪ Consultant/Board of Advisors ▪ non-profit
Silent WITNESS ▪ President ▪non-profit
Phoenix Automotive Press ASSOCIATION ▪ President ▪ non-profit
Hughes Performance Racing EQUIPMENT ▪ Board of Directors
Arizona Foundation for WOMEN ▪ Mentor, SHELEADS ▪ non-profit
Notable Achievements & Awards
Author ▪ “A Woman’s Guide to Buying a Car with Confidence and Street Smarts… Don’t Let These High Heels Fool You”
“How to Buy a car in your Pajamas… From Dealer to Driveway”
Worldwide Who’s Who ▪ Executive Entrepreneur Lifetime Member
National Bank of Arizona & The Phoenix Suns ▪ Amazing Woman Award ▪ 2016
Phoenix Business Journal ▪ Outstanding Woman in Business ▪ 2017
HER Certified Program
HER Certified is a comprehensive certification program designed exclusively to help you and your staff better serve female buyers.
The multi-faceted employee training is designed to ensure the dealership not only meets, but exceeds a woman’s expectations when buying or servicing a car, and is dedicated to the HER commitment of Honesty, Excellence and Respect. Understanding why women buy or don’t buy from your dealership or sales team can be a game-changer for your dealership.
The HER certification is also applied to other luxury item businesses and services wanting to assure women of their dedication to serving women properly in industries such as motor homes, motor yachts and marinas, private aviation, and financial services.
Learn More HERE
"Porsche came to me and asked me to host an event themed Driven Women. I couldn’t think of a better partnership than to involve the ladies of Woman 360. The occasion for 200 was filled in 48 hours. I’ve hosted many events over the last 20 years at Porsche North Scottsdale, and our Driven Women event exceeded all my expectations.
Cathy Droz and Nancy Meek know what women want."
Porsche North Scottsdale
"Her Certified Sales Training hits the sweet spot for educating auto sales people."
International sales trainer
Social Media & Community Reach
Across all brands including The Women 360, Her Certified, and Cathy Droz
1,090 Mailing List
24,134 Social Media Followers
6% = 25-34
22% = 35-44
33% = 45-54
27% = 55-64
12% = 65+
50% Employed/Independent Contractors/freelance
15% Part Time Online Employment/ Volunteers
10% Retired and attend Community Events
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